University Brand Guidelines

The University’s brand helps to differentiate us from other universities and is our voice in the marketplace. Presenting one face to the world increases recognition, eases understanding of who we are and also makes us more cost efficient.

A brand is made up of many elements which can be grouped into two key parts:

Our brand personality includes other elements of our appearance, such as colour, typeface and imagery, plus the experience people have every time they interact with the University on any level.

Work on refining the brand personality is still underway and will be shared in these pages as it develops.

Our brand will evolve to ensure it is relevant to its audience and the marketplace and this will be reflected in the guidelines which will be updated on a regular basis.

Visual Identity Guidelines

The purpose of these guidelines is to provide some direction around how the University Logo should be represented.

These pages are aimed at those who produce non-academic publications and marketing collateral for both internally and externally-facing audiences.

If you need assistance producing any communication item or are unsure how to apply these guidelines, please contact the Marketing Services team.