The University Logo - Colour

This page summarises how you should use colour when using the University logo. For guidance on placement of the logo within a design, please see the placement section.

The University Logo is the combination of both the red graphical element and the 'Lancaster University' text. These elements should never be separated or adjusted in either size or relationship.

The logo is the visual shorthand for everything we represent, so it is important to maintain its integrity by keeping it strong and consistent in all uses. Correct usage of the University Logo helps to present a consistent view of the University to all our audiences.

Wording always appears to the left of the symbol and should always be presented in a positive colour way. In limited circumstances, a reversed-out version may be used.

The logo is available in a variety of formats suitable for print, web and by commercial design agencies. If you wish to use the logo for your own publications, please contact the Marketing Services team for the correct format.

Please do not copy the logo from these pages as the resolution quality cannot be guaranteed.

Colours

Lancaster’s predominant colours are red, grey and white.

Lancaster University Red - Pantone® 485

Red provides a stand out element in our identity. Please note, no tints of Pantone® 485 are allowed.

Spot Colour (coated stock):
Pantone® 485CV
Spot Colour (uncoated stock):
Pantone® 485CVU
Four-colour Process:
0% Cyan
96% Magenta
100% Yellow
0% Black
RGB for on-Screen:
213 Red
43 Green
30 Blue

Lancaster University Grey - Pantone® 430

Grey provides a softer element in our appearance. Tints of Pantone 430 have been introduced to provide flexibility and personality in the brand.

Spot Colour (coated stock):
Pantone® 430CV
Spot Colour (uncoated stock):
Pantone® 430CVU
Four-colour Process:
33% Cyan
18% Magenta
13% Yellow
40% Black
RGB for on-Screen:
129 Red
138 Green
143 Blue

Tints of Grey

Lancaster University White

White provides a clean and crisp feel to our appearance.

Colour usage - preferred

The preferred rendition of the University Logo

The original University logo (red graphical symbol and grey text) is the preferred rendition and should be used in the majority of cases. This will ensure consistency of presentation across all materials and keep our brand strong.

Other variations should be used sparingly and with permission.

Please do not copy the logo from these pages as the resolution quality cannot be guaranteed.

Background: Pantone® 430

Background: Black

Background: Dark imagery

Please note:

  • Pantone® 485 red should always feature in any rendition of the University Logo.
  • Reversing the logo completely (white symbol and text) is acceptable in limited circumstances and only on a Pantone® 485 red background.

Please contact The University Brand Team if you are not sure which version of the logo to use.

Colour mistreatments

Please note the following mistreatments:

Black wording

Grey wording on a black background (unclear)

Wording and symbol in black on any background

Wording and symbol in white on any background. Absence of Pantone® 485 red

Wording and symbol in Pantone® 485 red on a white background

Wording and symbol in grey on any background. Absence of Pantone® 485 red

Wording and symbol in grey, unclear on a black background. Absence of Pantone® 485 red

Wording and symbol unclear on a busy background