The University Logo - Placement
The University Logo is the combination of both the red graphical element and the 'Lancaster University' text. These elements should never be separated or adjusted in either size or relationship.
The logo is the visual shorthand for everything we represent, so it is important to maintain its integrity by keeping it strong and consistent in all uses. Correct usage of the University Logo helps to present a consistent view of the University to all our audiences.
This page summarises how you should place the University Logo within a design and how it should relate to the surrounding elements.
Wording always appears to the left of the symbol and should always be presented in a positive colour way. In certain circumstances a reversed-out version may be used. Please see the 'colour usage' section.
Minimum Size
In print media, the University Logo should never be shown any smaller than the size indicated here. This is the smallest size to which the University Logo can be reduced without losing integrity or becoming illegible or distorted.
In digital media, further reduction may be necessary for specific purposes – please contact the Marketing Services team for advice.
Exclusion Zone
An exclusion zone reduces the amount of noise and distraction around the University Logo, enabling it to stand out. No type or image should intrude on the University Logo’s exclusion zone. The letter and size of the E can be taken as the measuring mechanism for areas around the University Logo. This maintains the integrity of the University Logo, and means that the exclusion zone enlarges and reduces in line with the enlargement or reduction in size of the University Logo.
Alignments
Headings can be ranged right to align with the right hand edge of the wording on the University Logo.
Page Placement
Consistency in logo placement helps to strengthen our brand. The preferred placement for the University Logo is top right or bottom right on any page.On an A4 page, the University Logo should measure '40mm x 24.5mm'. If you are using the University Logo in conjunction with another logo (for example for a joint presentation with another university) please contact the Marketing Services team for advice on placement.
Placement for A4 and A5
Example incorrect placements
Mistreatments
In order to maintain the integrity of the University Logo, please avoid the following mistreatments.
The logo is the combination of both the red graphical symbol and the ‘Lancaster University’ text. These elements should never be separated or adjusted in either size or relationship.
Please do not manipulate, distort, shorten or clip the red graphical symbol in any way. No other identities or sub-brands may be created using any part of the Lancaster University logo.
If you wish to use the University Logo to show a joint venture or collaboration with another organisation, please contact the Marketing Services team for advice.