Diana

Alexandra Deschamps-Sonsino (CEO & Co-Founder Tinker.It, London) opened her presentation by introducing herself briefly. She explained to the participants that she runs a design studio based in London and Milan called Tinker.it!. Deschamps-Sonsino described Tinker.it! as a firm oriented on making interactive products, spaces and events that link the digital to the physical. She stated that she started this company with a man called Massimo Banzi. While a student at IDII in an interaction design program in Italy, Massimo Banzi developed a product called Arduino. Deschamps-Sonsino proceeded to explain that Arduino and following its creations will be the topic of her presentation.