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Literacy Research Discussion Group: Visuals in cookbooks: Jamie Oliver and recent transformations

Date: 10 May 2011 Time: 1.00 - 2.00 pm

Venue: County South, Room C89

Ana Tominc, Lancaster University

Photographic material plays an essential role in contemporary instructional genres, such as cookbooks. Not only does such multimodality aid the reader's understanding of the process of preparation, but they also represent a certain lifestyle. Increasingly, certain kinds of cookbooks include also representations of particular places, people and habits.

In this talk I focus on the visual aspect of cookbooks in Slovenia. While older cookbooks hardly contained a small amount of drawings, this changed as technological advancements in printing and photography allowed for photographs of food to be included in the books in a larger number. However, as Jamie Oliver's books were first introduced to Slovenia in 2002, they contained not only food photography (and, some of them also 'food-porn') but also the images of the chef-celebrity, his friends and family, and representation of his daily habits. In the final section of my talk I compare Oliver's visuals to those found in some very recent Slovene cookbooks. I argue that the visual element is just another part of transformation of cookbooks as genres in post 1989 Slovenia as it matches transformations found in linguistic material.

This talk will include a number of food photographs which are designed to make you hungry - you are very welcome to bring your lunch! J

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Who can attend: Anyone