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Adam Jaworski, Tourism Discourse: Languages and Banal Globalization

Date: 15 May 2012 Time: 1 - 2 pm

Venue: Bowland North, SR 6

Adam Jaworski (Cardiff University) will be speaking at this joint LRDG, LIP and CeMoRe event:

Described as the "one of the greatest population movements of all time," tourism is firmly established as one of the world's largest international trades. And it is not just people who are on tour; language too is on the move. In this paper I examine some of the ways that my research with Crispin Thurlow has shown language commonly being taken up in tourism's search for exoticity and authenticity. Specifically, I will present a series of different touristic genres (broadcast media, postcards, guidebook glossaries, guided tours) where local languages are stylized, recontextualized and commodified in the service of tourist identities and of tourism's cosmopolitan mythology. It is in this way that the globalizing habitus of tourism privileges or elevates those who choose to travel, containing linguistic/cultural difference under a guise of celebration and respect. These playful, seemingly innocuous "textualizations" of language/s are also exemplary enactments of banal globalization, the everyday, micro-level ways in which the social meanings and material effects of globalization are realized.

Event website: http://www.literacy.lancs.ac.uk

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Who can attend: Anyone