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Scenarios (1)

Evans, Martyn Lancaster Institute for the Contemporary Arts

I welcome the opportunity to discuss and develop potential doctoral proposals that explore the strategic role of design. Areas of interest include but are not limited to:

Design; design-led futures; design management; design strategy; design thinking; product design and development; product visioning; creative design practice; brand strategy and design; new product development; design and innovation; scenario planning in design; trend forecasting; and practice-based design research.

Current Doctoral Supervision:

Acklin, Claudia - Design management absorption processes of SMEs with little or no prior design experience
Chou, Ivy - How Packaging Design Effects Brand Equity
Chudasri, Disaya - Opportunities for Design to Contribute to the Handicraft Industry: A Case Study in Upper Northern Thailand
Gancho, Sara - The Role of the Designer as a Custodian of Brands within the Social Media Space
Gumas, Hazal - Sustainable Design for Grassroots Production in Eastern Turkey through the Revival of Traditional Handicrafts
Hernandez, Gabriel - Design-based Learning: Improving education through design
Jung, Jeyon - Investigation into the Identity of Design through Defining the Disciplinary Core Properties of Design
Lee, Hyun Joo - Designing Creative Activities within Culture-led Regeneration Strategies
Lee, Yoon Joon - An Investigation into Design-Driven Approaches within Fast Moving Consumer Goods Brand Development
Pau, Agnes - Packaging Design, Online Retailing, Sustainable Design
Seo Young Kim - Local Museum's Strategic Design Management to Create Synergy for City Brand
Shin, Ji Young - A Study of the Influencing Factors of Team Creativity on New Product Development

Completed Doctoral Supervision: