Core Information

Details

This is a project-based module offering action-based training in event curation, management, marketing and production. It is centred on the case study of a high-profile showcase opportunity in the form of the MA Contemporary Arts Festival. The students curate and deliver the Festival which showcases their artwork to an audience of industry professionals and the public. Through the Festival the students launch their professional practice and develop practical skills in marketing, promotion and event management.

Core Information

• Credits: 20
• Term: 2 and 3 (Lent and Summer)
• Lectures: Lent term - 3 lecture/seminars x 2 hours, Summer term - 6 seminar/worksshops x 2 hours, July/Aug/Sept - 5 seminar/workshops x 2hours
• Assessment: 100% coursework (Group Assessment/Report)

Aims and Outcomes

This module aims to:

• Develop applied understanding of principles and best working practices in the contemporary arts
• Develop the capability to devise a diverse range of performances, exhibitions, events and other cultural outputs appropriate to the arts practice of the student cohort
• Develop an ability to deliver a cultural event on schedule and to budget working in and making significant contributions to a team-based project
• Apply the skills and knowledge gained in the other course modules to achieve a high quality cultural outcome

Bibliography

Bibliography

Relevant readings will mostly be project specific and it is the responsibility of student team members to source appropriate information and readings. Course instructors will also give team members guidance during the course.

General texts on project management and related issues:

• Baguley, P. (1995)Managing Successful Projects,London: Pitman
• Barker, S. (2009) Brilliant Project Management,Harlow: Prentice Hall
• Chapman, C. and Ward, S. (1997)Project Risk Management,Chichester: Wiley
• Hoyle, L. H. (2002)Event marketing : how to successfully promote events, festivals, conventions and expositions [ e-resource], New York: John Wiley
• Kemp, C (2008) Music Event Management and Promotion, Huntingdon: Elm publishing
• Silvers, J.R. (2004)Professional Event Coordination [e-resource],New York: John Wiley