To view images of LICA and examples of student work, please install Flash Player 9
Please note, Javascript is also required
BSc (Hons) Marketing and Design is an exciting and challenging degree that combines the study of marketing and design and is aimed at developing creative managers of the future. The degree focuses upon the latest issues and challenges in both marketing and design and provides a clear understanding of the role of these complementary disciplines in modern society. Knowledge of both disciplines will equip you to develop creative and unique ways to solve the multitude of challenges that face growing businesses. By focusing on both business and consumer needs, this specialist degree offers dual and innovative perspectives for the theory and practice of marketing and design in addressing contemporary challenges in a business environment.
The study of marketing and design provides you with a range of knowledge and skills that are wholly relevant in today’s marketplace. Marketing provides you with the ability to become an effective marketing manager with the language and knowledge to communicate, commission and command effective design solutions relating to all aspects of marketing. Design provides you with the ability to develop innovative and creative solution to recognizing challenges and addressing them through the development and application of design-led creative approaches appropriate to a range of business environments.
Students study a range of core modules in both marketing and design. First year students study both Introduction to Marketing and Introduction to Design. These modules account for two thirds of the first year. As with all Lancaster degrees, you have the opportunity to take a third approved module of your choice selected from a wide range of disciplines.
Marketing modules include Marketing Research, Marketing in the Supply Chain, Marketing Simulation, Consumer Behaviour, Strategic Marketing, and Brand Strategy. Design modules include Design Thinking, Design Management, Design Research Consultancy Project, and Design & Innovation, and a Dissertation. A number of optional modules can be selected from either the marketing or design fields.
BSc (Hons) Marketing and Design is a joint collaboration between the departments of Marketing, within Lancaster University Management School, and the Institute for the Contemporary Arts. Lancaster University Management School is a triple-accredited, world-ranked management school, consistently among the UK's top five, while LICA’s research in design was rated in the top three in the UK in the government’s 2008 Research Assessment Exercise.
We place emphasis on creating structured learning experiences for you to engage in, both on an individual basis and in groups or project teams. In addition to lectures and seminars, the curriculum offer opportunities for practical learning by means of company-sponsored projects, computer simulations, and interactive web-based exercises. Your learning experience is enhanced by the inclusion of guest lectures from experts across a range of specialist fields from both marketing and design and more broad business contexts. Teaching is underpinned by world-leading staff who provide insight into cutting edge research valued by both business and society. Assessment methods include projects, individual and group presentations, role-playing, simulated strategy development, report writing, essays, dissertations and examinations.
Graduates possess an unusually wide range of both subject-specific and transferable skills and consequently employment opportunities are vast. Graduates develop careers as creative managers who are able to identify and shape markets through an understanding of contemporary design approaches.
The BA (Hons) Marketing and Design degree is administered by the Marketing Department. Potential applicants can contact the department on Tel: +44 (0)1524 592938
Applicants should possess a desire to develop a business career in marketing management and/or design. Students from a creative background should demonstrate creative thinking and problem solving abilities. A background in business skills including research, analytic, reporting, team working and presentation skills will provide evidence of your suitability to the course. Independent thinking and an inquisitive mind are essential attributes that candidates should demonstrate. An interest in marketing and design is advantageous but candidates will develop strong theoretical and practical grounding in the marketing and design disciplines.
All applications to undergraduate courses are made through UCAS, the UK central organisation through which applications are processed for entry to higher education. Your school or college will explain how to do this or alternatively you can contact UCAS directly.
Applications for entry to university in autumn 2011 should be made between 1 September 2010 and 15 January 2011. All candidates offered places are invited to an open day. If you accept a conditional offer from Lancaster we will check it against your results when they are released. If you have met the conditions of the offer your place will automatically be confirmed through UCAS.
Senior Lecturer: Design
"The course draws on the excellence in teaching and research that both departments are renowned for to enable students to develop into highly creative, business focused individuals with the skills and experience to thrive in the fast moving and highly competitive workplace."
Part-time study is possible. Students must be able to come to the classes at the same times as the full-time students. We can make no guarantee that classes will be timetabled to fit in with a part-time student’s availability. Part-time students simply study less than a full complement of modules each year. The number of modules and which they are is decided on a case-by-case basis in discussion with the Director of Studies.
We recommend that you book online for a Visit Day or Campus Tour. Details can be found at: http://www.lancs.ac.uk/undergraduate/uk/visit.htm. On certain campus tour dates you can also ‘drop in’ to the department you’re interested in for a talk and tour.
Start by searching for your course via the Online Course Search tool on the website: http://www.lancs.ac.uk/coursesearch/ . Once you have reached the summary page for your course, click on the link to the Online Courses Handbook. This will take you to a detailed course description including links to individual modules and their reading lists.
If you have completed your first year at another institution you may be able to enter direct into Part II for all LICA undergraduate degree schemes. In most cases this requires you to submit a marks breakdown/transcript from your current institution as additional information when you apply.
