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This is an exciting and challenging degree aimed at developing the creative managers of the future. By focusing on both business and consumer needs, it offers innovative theoretical and practical perspectives of marketing and design, and how they can be used to address contemporary business challenges. The study of marketing and design provides you with a range of knowledge and skills that is wholly relevant in today’s employment marketplace. Our marketing focus provides you with the ability to become an effective marketing manager, with the language and knowledge to commission and command design solutions for all aspects of marketing. And our design focus provides you with the ability to develop innovative creative mechanisms and design-led approaches to address business challenges.
The degree is a joint collaboration between the departments of Marketing, which sits within Lancaster University Management School, and the Lancaster Institute for the Contemporary Arts (LICA). Lancaster University Management School is a triple-accredited management school, consistently ranked in the UK's top five. LICA’s research in design was rated in the top three in the UK in the government’s 2008 Research Assessment Exercise.
Our graduates possess an unusually wide range of both subject-specific and transferable skills and consequently employment opportunities are vast. Graduates develop careers as creative managers who are able to identify and shape markets through an understanding of contemporary design approaches.
In your first year you will study two core modules introducing you to marketing and design. They will account for two thirds of your first year studies, and you will have the opportunity to take an approved module of your choice selected from a wide range of disciplines across the University
Your second and third years will comprise core modules in marketing and design and further complementary options in either or both subjects. Marketing modules cover research, supply chains, strategy, consumer behaviour, brand strategy, and marketing simulation. Design modules cover design thinking, design management, a design research consultancy project, design innovation, and a dissertation.
We place a strong emphasis on creating structured learning experiences in which you can engage on an individual or group level. In addition to lectures and seminars, the curriculum offers opportunities for practical learning through company-sponsored projects and interactive web-based exercises. The inclusion of guest lectures from experts across a range of specialist fields in marketing and design, and from broader business contexts, will enhance your learning experience. World-leading staff will provide you with insight into cutting edge research, which is valued by business and society, and support you as you develop into an outstanding creative practitioner.
You will be assessed via projects, individual and group presentations, role-playing, simulated strategy development, report writing, essays, dissertations, and examinations.
The BA (Hons) Marketing and Design degree is administered by the Marketing Department. Potential applicants can contact the department on Tel: +44 (0)1524 592938
We welcome students who wish to develop a career in marketing management and/or design. An interest in marketing and design is advantageous and if you have a creative background, we’d like you to demonstrate creative thinking and problem solving abilities. While no interview or portfolio is required, your suitability for the course should be evidenced by a skill set that includes research, independent thinking, team-working and presentation. An inquisitive mind and an awareness of current environmental and global issues are attributes that will help you to achieve the most from this course.
Senior Lecturer: Design
"The course draws on the excellence in teaching and research that both departments are renowned for to enable students to develop into highly creative, business focused individuals with the skills and experience to thrive in the fast moving and highly competitive workplace."
Part-time study is possible. Students must be able to come to the classes at the same times as the full-time students. We can make no guarantee that classes will be timetabled to fit in with a part-time student’s availability. Part-time students simply study less than a full complement of modules each year. The number of modules and which they are is decided on a case-by-case basis in discussion with the Director of Studies.
We recommend that you book online for a Visit Day or Campus Tour. Details can be found at: http://www.lancs.ac.uk/undergraduate/uk/visit.htm. On certain campus tour dates you can also ‘drop in’ to the department you’re interested in for a talk and tour.
Start by searching for your course via the Online Course Search tool on the website: http://www.lancs.ac.uk/coursesearch/ . Once you have reached the summary page for your course, click on the link to the Online Courses Handbook. This will take you to a detailed course description including links to individual modules and their reading lists.
If you have completed your first year at another institution you may be able to enter direct into Part II for all LICA undergraduate degree schemes. In most cases this requires you to submit a marks breakdown/transcript from your current institution as additional information when you apply.
