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Keywords

advertising, capitalism, consumer culture, consumption, design, display, ethnography, fashion, material culture, objects, practices, retail, shopping, space, visual culture, visual merchandising, visual methodologies

Research Areas

Media and Cultural Studies, Sociology

Carla Banks

Research Student

Bowland North
Lancaster University
Bailrigg
Lancaster
United Kingdom
LA1 4YN

Location: B118

Affiliations

Centre for Gender and Women's Studies

My principal research interests lie in the field of consumer culture touching on themes of ?the material', ?the visual' and consumption. In particular, I am interested in work around shopping, retailing, retail environments, visual merchandising and display practices.

Thesis Title

Practicing Display: The Visual ? Material Making of Retail Spaces

Thesis Outline

I am an ESRC 1+3 funded student. My doctoral research is an ethnographic enquiry into the visual and material making of retail displays based on research with practitioners in the British department store, John Lewis. Using a number of methods including, participant observation, interviews and photography, I seek to understand how retail display practitioners (visual merchandisers) design and implement display schemes. I argue that analysing ?display practice' is essential to understanding retail environments and specifically, the notion of creating and enacting a brand's ?handwriting' through display practice is central to processes of consumer culture. I consider what kinds of shopping environments are constituted by particular display practices and discuss in detail the various ways in which visual merchandising is implicated in the visual ? material making of retail spaces.

Supervised By

Dr. Anne Cronin and Dr. Tim Dant

Current Teaching

I am currently a seminar tutor on Sociology 209 Consumer Culture and Advertising

Qualifications

BA Sociology (First Class with Honours) MA Sociological Research (Distinction) Supported Learning Award in Higher Education. All attained at Lancaster University.

Bowland North, Lancaster University, LA1 4YT, UK | Tel: +44 (0) 1524 593148 Fax: +44 (0) 1524 594256 E-mail: sociology@lancaster.ac.uk

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« Back Keywords advertising, capitalism, consumer culture, consumption, design, display, ethnography, fashion, material culture, objects, practices, retail, shopping, space, visual culture, visual merchandising, visual methodologies Research Areas Media and Cultural Studies, Sociology Carla Banks Research Student Bowland North Lancaster University Bailrigg Lancaster United Kingdom LA1 4YN Location: B118 Affiliations Centre for Gender and Women's Studies My principal research interests lie in the field of consumer culture touching on themes of ?the material', ?the visual' and consumption. In particular, I am interested in work around shopping, retailing, retail environments, visual merchandising and display practices. Thesis Title Practicing Display: The Visual ? Material Making of Retail Spaces Thesis Outline I am an ESRC 1+3 funded student. My doctoral research is an ethnographic enquiry into the visual and material making of retail displays based on research with practitioners in the British department store, John Lewis. Using a number of methods including, participant observation, interviews and photography, I seek to understand how retail display practitioners (visual merchandisers) design and implement display schemes. I argue that analysing ?display practice' is essential to understanding retail environments and specifically, the notion of creating and enacting a brand's ?handwriting' through display practice is central to processes of consumer culture. I consider what kinds of shopping environments are constituted by particular display practices and discuss in detail the various ways in which visual merchandising is implicated in the visual ? material making of retail spaces. Supervised By Dr. Anne Cronin and Dr. Tim Dant Current Teaching I am currently a seminar tutor on Sociology 209 Consumer Culture and Advertising Qualifications BA Sociology (First Class with Honours) MA Sociological Research (Distinction) Supported Learning Award in Higher Education. All attained at Lancaster University.
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