Name: Marketing Services
Place in structure: Professional Services | Marketing and External Linkages | Marketing Services
Address:
University House
Lancaster University
Lancaster
LA1 4YW
General Information
The Marketing Services team provides a range of services to promote the University to external audiences. Our key objectives include:
- To market the University to prospective postgraduate and undergraduate students and communicate the quality of our teaching, research, facilities and the student experience
- To identify, develop and communicate marketing initiatives to promote Lancaster University to multiple audiences
- To communicate and raise awareness of the University's profile and reputation
- To collate and publicise information about the University's course portfolio
What we do
Web Development
We are responsible for the development and maintenance of the University's corporate website and have an overarching responsibility for the University web presence through the co-ordination of other strategic activities, including the Web Transformation Project.
Course Promotion
We are responsible for the preparation and publication of the University's Undergraduate and Postgraduate Prospectuses. We also manage the core online course listings, using data that is derived from LUSI, and external course directories including UCAS.
Marketing and Advertising
We deliver marketing campaigns in line with business goals, including campaigns to drive recruitment and to raise the University's profile. We also maintain the University's social media accounts and edit key landing pages on the website, including the home page.
Staff Contact Information
Acting Head of Marketing Services
Russell Reader
tel: 01524 592602
Senior Manager, Brand Delivery
Christine Parry
tel: 01524 594894
Digital Marketing Manager
Jennifer Ellis
tel: 01524 592617
University Web Editor
Neil Thomason
tel: 01524 593112
University Web Developer
Christian Cable
tel: 01524 594375
University Web Developer
Sarah Mullen
Marketing Officer, Academic Information
Liz Duesbury
tel: 01524 593532
Digital Engagement Officer
Jess Froude
tel: 01524 592046