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SUMMARY:Brunch Bytes: Gamification: Transforming Work into Play
DESCRIPTION:The third Daresbury briefing in our new series of "Brunch Bytes". #bbytes\n\nGamification is a term used to describe the adoption of game mechanics for non-game applications to encourage users to reflect upon current behavious and perhaps adopt new behaviours.\n\nThe technique is often seen as a means of encouraging people to engage in activities which may be considered 'chores' or 'boring' and is also being touted to businesses as a means of manipulating consumer behaviour.\n\nDr Paul Coulton will give an introduction into the topic and highlight its potential benefits and pitfalls as a means of engagement. Be among the first to adopt new approaches and embrace emerging technologies to stay ahead of this dynamic and fast paced industry. This workshop will give you insight into potential uses of gamification and gives you the opportunity to quiz an industry expert.\n\nWhy attend and what will you get out of it?\n\nConsider how you might adopt gamification in your businessUncover ways to exploit gamification in order to engage with the publicBecome aware of market opoortunities within gamificationHear about potential future uses of this technologyQuiz an industry expert on your areas of interest or concern\n\n\nNB. To be eligible to attend this free event you should be from a northwest SME from the digital and creative sector.\n\nBrunch Bytes\n\nBrunch Bytes is a series of briefings rather than stand alone events. It is designed to allow delegates to register for a programme of four briefings over the next two years (from a choice of 8-10). This is a free scheme which will run until the end of 2012, enabling delegates to choose topics which are appropriate to their business.\n\nThe briefings will be run on a quarterly basis with 2 series running in tandem at Lancaster University and Daresbury Science and Innovation Campus.\n\nISTEP at InfoLab21\n\nThis event is supported by InfoLab21 as part of ISTEP's regional events programme.\n\nAbout ISTEP\n\nISTEP is a project designed to indentify and support interactions between the North West's Digital and Creative industries and InfoLab21's School of Computing and Communications, directly helping businesses to collaborate with the 270+ strong research community at InfoLab21.ISTEP is delivered under the "Innovation, Advice and Guidance" product, part of the Government's Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.\nRegistration\n\nFor more information and to regsiter please go to the link below or the button at the top of the page.
DTSTART:20110609T100000
DTEND:20110609T130000
LOCATION:Daresbury Science And Innovation Campus
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