BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Lancaster University Faculty of Science and Technology//NONSGML v1.0//EN
BEGIN:VTIMEZONE
TZID:/Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:19700329T010000
RRULE:FREQ=YEARLY;INTERVAL=1;BYDAY=-1SU;BYMONTH=3
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:19701025T020000
RRULE:FREQ=YEARLY;INTERVAL=1;BYDAY=-1SU;BYMONTH=10
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:803
SUMMARY:Social Media Technologies
DESCRIPTION:Back by popular demand, the Accelerator Programme is now being run in Merseyside on the topic of Social Media Technologies. Follow this event on twitter using #SMTech12\n\nThis is a 3 part series of events run on Monday 27th February, Monday 5th March and Monday 12th March 2012, each focusing on a different element of social media. Twitter, Facebook, LinkedIn, YouTube, the use of video, strategy, implementation and the technologies behind social media will be covered by a variety of specialist presenters.\n\nMonday 27th February\n\nPresented by Andrew Greenyer, Raise the Roof Marketing\n\n08:30 - Refreshments, registration & networking\n\n09:00 - Housekeeping & review of the audit\n\n09:45 - Coffee and discussion\n\n10:00 - Current Social Media trends, current channels, benefits of use and potential pitfalls\n\n12:00 - Lunch\n\n13:00 - Current Social Media trends, current channels, benefits of use and potential pitfalls\n\n14:30 - Coffee and discussion\n\n14:45 - Current Social Media trends, current channels, benefits of use and potential pitfalls continued..\n\n16:15 - Afternoon recap and discussion\n\n16:30 - Finish\n\n\nMonday 5th March\n\nPresented by David T. Guest, Workshop Media and Andrew Greenyer, Raise the Roof Marketing\n\n\n\n08:30 - Refreshments, registration & networking\n\n\n09:00 - Workshop on the use of LinkedIn\n\n\n10:15 - Coffee and discussion\n\n\n10:30 - Workshop on the use of LinkedIn\n\n\n12:00 - Lunch\n\n\n13:00 - Using video for your busiess - getting content seen through social networks\n\n\n14:30 - Coffee and discussion\n\n\n14:45 - YouTube: the forgotten social network - measuring results and YouTube analytics\n\n\n16:15 - Afternoon recap and discussion\n\n\n16:30 - Finish\n\n\nMonday 12th March\n\nPresented by \nLinda Merrills, Inovaris and Andrew Greenyer, Raise the Roof Marketing\n\n\n\n08:30 - Refreshment, registration & networking\n\n\n09:00 - What does the future hold for technology integration in social media\n\n\n10:15 - Coffee and discussion\n\n\n10:30 - What are the technical considerations of Social Media?\n\n\n12:00 - Lunch\n\n13:00 - The risks that social media poses to your business\n\n\n14:30 - Coffee and discussion\n\n\n14:45 - Review and completion of action plan\n\n\n16:00 - Finish\n\nPresenters\n\nDavid T. Guest, Workshop Media\n\nWorkshop Media is a video marketing company based in Lancashire in the North West of England, combining the skills of video production with the marketing principles of business to business communication. David T. Guest is Managing Director of Workshop Media. He is a Lancaster University Alumni with a 2:1 BA Honours in Culture, Media and Communication and takes charge of the strategic and tactical actions that underpin the content Workshop Media produce to ensure that the goals of the content are met.\n\nFind out more about Workshop Media\n\n\nAndrew Greenyer BSc, DipM, FIDM, C.Math. MIMA, ACIM Director, Raise the Roof Marketing\n\nAndrew now runs a SME Marketing Consultancy, Raise the Roof Marketing, specialising in digital marketing techniques. Previously he was Head of Marketing and IT for Business Link Northwest, providing business support and information services to SMEs. \n\nAfter graduating from the University of London in 1983, with an Upper Second in Mathematics, he joined the Royal Mail in their Direct Marketing Department, during this period Andrew obtained a Diploma in Marketing.\n\nHaving worked as a consultant at Pinpoint Analysis, Client Services Manager at ICD, Andrew moved up to the North West in 1992 to head up the Analytical Services Division for The Database Group. In 2000 Andrew joined Group 1 Software as Director of Customer Relationship Solutions, subsequently becoming VP International Marketing.\n\nAndrew is also a Fellow of The Institute of Direct Marketing, a Member of the Institute of Mathematics, a North West Regional Board member for the CIM, and is a regular conference speaker and Guest University Lecturer.\n\nFind out more about Raise the Roof Marketing\n\nLinda Merrills, Inovaris\n\nLinda has extensive and broad experience in positions at Apple UK, Jaguar and Business Link. Linda has a proven track record with the use of social meda, the technologies behind it and the practicalities of using it as a marketing tool. This is backed up with working knowledge of app development, IT and emerging technologies.\n\nFind out more about Inovaris\n\nWhy attend\n\nEvaluate your current usage of social mediaLearn how to utilise the social media tools at your disposalThink strategically about social media in order to transform your businessIncrease productivity of your time spent on social mediaBecome more competitive through online networks and PRNetwork with an intimate group of like-minded, local companiesTake away a strategy and implementation plan designed for your companyBenefit from a series of specialist presentations from a variety of key industry expertsAccess to a video of the presentations for future reference\n\nWho should attend\n\nOwner/managers of companies looking to utilise their time spent on social media Companies interested in developing a social media strategyCompanies who want to increase their online presence and sense of brand Those looking to network with clients and businesses through LinkedIn\n\nDelegate eligibility:\n\nCompanies already having received assistance via the ISIS Project are unable to attend this series of workshops and in order to be eligible for the 2012 Accelerator Programme; delegates must fulfil the broader ISIS Project eligibility criteria: (see www.infolab21.lancs.ac.uk/business/isis/eligibility.php).\n\nIn addition to this, the nature of the funding being used means these workshops are primarily aimed at Merseyside companies and preference will be given to eligible Merseyside companies.\n\nDelegates taking part in the Accelerator Programme must commit to attending all 3 workshops in order to be eligible. Due to the nature of the funding used to run these workshops, priority must be given to Merseyside-based companies that employ 5 or more members of staff.\nInfoLab21's ISIS Project\n\nThis event is supported by InfoLab21 as part of the ISIS project's regional events programme\n\nAbout ISIS\n\nISIS aims to raise levels of ICT investment across the region by providing objective advice, guidance and appropriate ICT solutions to SMEs (Small & Medium Enterprises) throughout the Northwest, supporting business changes to minimise cost and maximise the benefits from ICT, both now and in the future.ISIS is the first project of its kind in the UK and is delivered under the "Transformational ICT" product, part of the Government's Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.\n\nRegistration\n\nPlease email Carolyn (c.hayes2@lancaster.ac.uk)to register your interest.
DTSTART:20120227T083000
DTEND:20120312T160000
LOCATION:Liverpool Innovation Park
END:VEVENT
END:VCALENDAR