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Lancashire's First Google Advertising Professional
Congratulations to Associate company LA Serve's Amanda Parker, who has become a qualified "Google Advertising Professional (GAP).
According to the GAP website (www.whoisagap.com) LA Serve is the only company in Lancashire to boast such an achievement and there are only 72 individuals in this country that hold this title and only 549 worldwide.
High Rankings
After achieving high rankings with search engine optimisation and successful pay-per-click campaigns, LA Serve found they had the criteria needed to put Amanda forward for the first part of her training. With sustained regular accounts and a healthy budget for Google Adwords, Amanda was invited to join the Google Client Centre and start studying for the coveted professional qualification.
Amanda said, "With so many bad websites out there, it's really important that the good ones get seen. It is something I've always been interested in and I love the feeling I get of seeing our clients websites at the top of the Google listings. It's good to know all the hard work's pays off."
Key to Success
For LA Serve's web marketing customers like Cabuchon Baths and Holmescales Activity Centre, this expertise means that their sites are likely to have a higher search engine ranking than their competitors. Ultimately directing more visitors (potential customers) to sites is the key to success. It also means that online advertising, like the pay-per-click sponsors on the right of a Google page, are managed on a daily basis. Clients are assured that their budgets are controlled and reviewed regularly.
World's Number One Search Engine
Director Jon Price said,
"We are all really proud of Amanda's Google Professional achievement. Her success has put LA Serve on the worldwide map. Getting successful results with website marketing is all about doing the best you can for your client.
"Google is the World's number one search engine, priding itself on being a customer-focused company. This qualification proves our high standards of customer care, technical knowledge and marketing expertise."
LA Serve can now use Google's prestigious logo on their website, printwork and hold their own Professional Status page within the Google site.
For further information see www.laserve.co.uk
Mon 07 August 2006
Latest News
Geography student sets up film company
It is well known that Geography graduates are highly employable and use their degrees in many different ways. One of the more unusual we have heard about recently is Lancaster geographer Greg Tomaszewicz who has set up his own Video Production Company - Lanor Productions.
Story supplied by LU Press Office
Fri 22 February 2013
Eco-innovation businesses invited to attend pioneering project launch
Ambitious North West SMEs keen to drive forward eco-innovative ideas and products are invited to a major event in Manchester on March 4.
Story supplied by LU Press Office
Thu 21 February 2013
First Science and Technology Business Partnerships and Enterprise Annual Report 2011-2012 available to download now
2011-2012 saw the development of a new theme-based strategy for Business Partnerships and Enterprise in Science and Technology. The seven interdisciplinary themes are: Advanced Manufacturing, Energy, Environment, Health and Human Development, Information and Communication Technologies, Quantum Technology and Security. Each theme has dedicated professional staff to work with businesses and source the expertise they need.
Tue 19 February 2013
Lancaster University Coffeemat Challenge won by Science and Technology student Seb
The concept of a new university website, complete with mobile application, to capture the campus social scene at a glance, earned an enterprising student an iPad.
Story supplied by LU Press Office
Tue 19 February 2013