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Big Chip Award For InfoLab21 Associate
Story supplied by LU Press Office
eBusiness UK recieving their award. Picture from www.bigchipawards.com.
Associate Company of InfoLab21, eBusiness UK Ltd, won a Big Chip award for the Best Use of Search for their work for the firm RU Comfy.
Established in 1998 and based in Blackburn, eBusiness UK Ltd is one of North West's leading Web Design and Search Engine Marketing companies, enabling companies to promote their brands more effectively.
Managing Director Kam Kothia said: "To be recognised by your peers is a big boost for our staff and we're delighted. The advice and support we've got from the University has made a definite improvement, especially from a team of high calibre MBA students who came in and made recommendations on how we could improve some aspects of our delivery processes."
RU Comfy employed eBusiness UK to help promote its business online and, through the use of smart search engine optimisation techniques, they cut advertising bills from £120,000 to a predicted £50,000 whilst seeing an increase in orders.
The judges said that paid search marketing should focus on achieving efficiencies and return on investment.
They said: "Not only did the winner focus on keyword-based optimisation to increase page dominance, they examined the user journey and made improvements. By redesigning the website and e-commerce processes and encouraging customer interaction through the introduction of social media such as blogs and product wish lists, they managed to increase RU Comfy's ROI from search dramatically."
The Big Chip Ten, the North West's premier digital industry awards, took place on May 22nd in Manchester. InfoLab21 resident company EduNation Ltd won two awards.
Tue 27 May 2008
Associated Links
- Big Chip Awards - North West's Leading Digital Industry Awards
- Double Big Chip Win for InfoLab21's EduNation
- eBusiness UK - Associate company profile
Latest News
Geography student sets up film company
It is well known that Geography graduates are highly employable and use their degrees in many different ways. One of the more unusual we have heard about recently is Lancaster geographer Greg Tomaszewicz who has set up his own Video Production Company - Lanor Productions.
Story supplied by LU Press Office
Fri 22 February 2013
Eco-innovation businesses invited to attend pioneering project launch
Ambitious North West SMEs keen to drive forward eco-innovative ideas and products are invited to a major event in Manchester on March 4.
Story supplied by LU Press Office
Thu 21 February 2013
First Science and Technology Business Partnerships and Enterprise Annual Report 2011-2012 available to download now
2011-2012 saw the development of a new theme-based strategy for Business Partnerships and Enterprise in Science and Technology. The seven interdisciplinary themes are: Advanced Manufacturing, Energy, Environment, Health and Human Development, Information and Communication Technologies, Quantum Technology and Security. Each theme has dedicated professional staff to work with businesses and source the expertise they need.
Tue 19 February 2013
Lancaster University Coffeemat Challenge won by Science and Technology student Seb
The concept of a new university website, complete with mobile application, to capture the campus social scene at a glance, earned an enterprising student an iPad.
Story supplied by LU Press Office
Tue 19 February 2013