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15secondTV Selected For World Cup Ad Campaign
A global brand have selected 15secondTV viral marketing technology for a World Cup 2010 advertising campaign.
15secondTV, based at InfoLab21, develop viral marketing campaigns with world leading face replacement technology.
The new campaign enables World Cup fans to upload photos and appear online in the TV advert as their favourite players. Fans can share their videos through Facebook.
With different localised advertisements running throughout Europe, fans will appear as star players from their own country's teams.
15secondTV CEO Dominic Wood says,
"The World Cup in South Africa is driving digital marketing activity in 2010 as brands seek to engage with football fans, our 15secondTV viral face replacement technology provides the perfect engagement solution."
The name of the Global FMCG (Fast Moving Consumer Goods) brand will not be released until the campaign is launched.
15secondTV was shortlisted for New Media Age 'Best Viral' Award 2009 and also Big Chip 'Best New Use Technology Award' 2009.
Tue 16 February 2010
Associated Links
- www.15secondtv.com - viral marketing technology
Latest News
Geography student sets up film company
It is well known that Geography graduates are highly employable and use their degrees in many different ways. One of the more unusual we have heard about recently is Lancaster geographer Greg Tomaszewicz who has set up his own Video Production Company - Lanor Productions.
Story supplied by LU Press Office
Fri 22 February 2013
Eco-innovation businesses invited to attend pioneering project launch
Ambitious North West SMEs keen to drive forward eco-innovative ideas and products are invited to a major event in Manchester on March 4.
Story supplied by LU Press Office
Thu 21 February 2013
First Science and Technology Business Partnerships and Enterprise Annual Report 2011-2012 available to download now
2011-2012 saw the development of a new theme-based strategy for Business Partnerships and Enterprise in Science and Technology. The seven interdisciplinary themes are: Advanced Manufacturing, Energy, Environment, Health and Human Development, Information and Communication Technologies, Quantum Technology and Security. Each theme has dedicated professional staff to work with businesses and source the expertise they need.
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Lancaster University Coffeemat Challenge won by Science and Technology student Seb
The concept of a new university website, complete with mobile application, to capture the campus social scene at a glance, earned an enterprising student an iPad.
Story supplied by LU Press Office
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