Recent Stories
- Unborn babies 'practise' facial expressions in the womb
- Lancaster leads the way in cyber security bursary scheme
- Physicists gain insight into the UK's biggest killer
- Engineering students make finals of national start-up business competition
- Social media plagued by privacy problems, say researchers
- Lancaster Environment Centre conducts roadside pollution research for BBC
- Lancaster set to receive funding boost to stimulate UK's economy
- Billion-year-old water could hold clues to life on Earth and Mars
- How do we find out about cyber criminals?
- First, carbon footprints... now you can calculate your 'nitrogen footprint'
15secondTV Powers Street Fighter Campaign
Obama Street Fighter
InfoLab21 resident company 15secondTV is powering a global online viral marketing campaign for the new Street Fighter IV game.
Users can upload their own photos and star in video clips as their favourite characters from the game. Then they share the clips with friends on social networks, blogs and emails.
With 12 characters to choose from and options to challenge friends and share on across all digital media the campaign is taking off ahead of the Street Fighter launch date of 20th February 2009.
15secondTV CEO Dominic Wood said
"15secondTV is a world leading viral marketing technology. Simple for the user. Simple for the advertiser. Our personalised clips can be accessed from any website or social network using our customisable widgets.
"15secondTV is a proprietary end-to-end solution with viral marketing campaigns scalable to 100 million personalised viral videos per month."
Street Fighter is a global game franchise, players compete using different fighters each with their own special moves. The first arcade game was released by Capcom in August 1987.
The Street Fighter IV viral marketing campaign is powered by 15secondTV with agency The Picture Production Company and client Capcom, Inc.
Tue 17 February 2009
Associated Links
- www.15secondtv.com - viral marketing technology
- www.becomestreetfighter.com - Upload your photo and make a Street Fighter clip
Latest News
Unborn babies 'practise' facial expressions in the womb
Researchers from Durham and Lancaster Universities suggest that a foetus's ability to show a "pain" facial expression is a developmental process which could potentially give doctors another index of the health of a foetus.
Story supplied by LU Press Office
Mon 17 June 2013
Lancaster leads the way in cyber security bursary scheme
Lancaster is one of four UK universities selected to take part in an 'industry first' sponsorship initiative encouraging students to take up Masters-level cyber security degrees.
Story supplied by LU Press Office
Mon 10 June 2013
Physicists gain insight into the UK's biggest killer
Cardiovascular disease is the leading cause of death in the UK, accounting for a third of all fatalities through illnesses such as stroke and heart disease.
Story supplied by LU Press Office
Wed 29 May 2013
Engineering students make finals of national start-up business competition
Engineering students Scott Nash, Daniel Richardson and Aaron Aboshio have won the northern heat of the Youth Entrepreneurs Scheme 'Engineering YES' competition for their spin-out renewable energy company Atlantis.
Thu 23 May 2013