Course Overview

This programme is for graduates with significant academic or work based experience of marketing who are seeking to enrich their existing knowledge, and build a base for successful careers in industry or the public services, or for further study (PhD).

Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront 'real' world issues in marketing.

Our MSc is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.

The programme has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Postgraduate Diploma in Marketing.

Compulsory Modules:

• Marketing in Practice
• Researching Markets and Marketing
• Developing a Critical Understanding of Marketing (Consumer, Business to Business and Product, Service Systems)
• Brand Management
• Brand Communications
• Managing Marketing Channels
• Managing Prices and Profits

Following the taught modules each student carries out an individual in-depth piece of scholarly research and produces a dissertation, this is often based on a practical project conducted with a company or organisation.