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Management Science and Marketing Analytics MSc

  • For entry: 2013
  • Duration: Full time 12 Month(s)
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Course Overview

This programme is ideal if you wish to work in decision support, business analytics, project management, marketing analytics, logistics, supply chain, industrial engineering, operational research or management science.

The employment record of our graduates is excellent and they are in demand from private and public sector businesses for their analytical skills.

Our approach emphasises four themes:

Quantitative Modelling: building and using mathematical and statistical models to help people plan and make better decisions.

Systems Thinking: seeing the whole picture, not just part of the problem.

Consulting Skills: how to work with people and to make an impact.

Real World Focus: putting theory into practice.

The programme offers a core of taught modules and then offers different paths through options and a four month project, many of which are carried out within organisations and provide excellent networking opportunities as well as the chance to use acquired analytical skills. Those wishing to go on to PhD level can choose a research project.

Core Modules:

  • Introductory Statistics
  • Problem Solving Skills for Consultants
  • Spreadsheet Modelling

Compulsory Modules:

  • Introduction to Management Science and Marketing Analytics
Optional Modules:
These may vary yearly, with some restrictions depending on programme studied, but most modules are open to students across all three programmes.
Choose three or four from:
  • Data Mining for Marketing, Sales and Finance
  • Forecasting
  • Marketing Analytics and Modelling
  • Marketing Research Methods
  • SAS Programming for Business Analytics
  • International Marketing
  • Pricing Analytics and Revenue Management
  • E-Marketing
  • Logistics
  • Global Sourcing
  • C++

Key Information

Programme Director: Professor Mike Wright
Duration: 12 months full-time
Entry Requirements: An upper second class honours degree, or its equivalent
IELTS: 7.0 or equivalent (minimum element scores apply)
Assessment: Assignments, formal examinations, projects, group work, interactive exercises and dissertation

Funding: All applicants should consult www.lancs.ac.uk/pgfunding/

Fees: View details of our current Postgraduate Research fees or Postgraduate Taught fees.

Related Courses

  • Cyber Security : MSc
  • Logistics and Supply Chain Management : MSc
  • Management Science : MRes
  • Management Science : PhD
  • Management Science and Marketing Analytics : MSc
  • Operational Research and Management Science : MSc
  • Statistics and Operational Research (STOR-i) : MRes
  • Statistics and Operational Research (STOR-i) : PhD
  • How to apply
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Contact Details
  • Department: Management Science
  • Tel: +44(0)1524 593840
  • Fax: +44 (0)1524 844885
  • managementsciencemsc@lancaster.ac.uk
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