Course Overview
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK's top advertising, marketing and design agencies and in-house communications teams.
Your degree programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life research project for an advertising or media agency or academic research in an area of interest to you.
In your first year, you'll study An Introduction to Marketing alongside two options of your choice. You'll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Advertising Simulation; Marketing in the Supply Chain, and Consumer Behaviour in your second year.
In the third year, your core subjects include Strategic Marketing, Brand Strategy and Integrated Communications.
Related Courses
Modules
Lancaster degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to compliment their degree. The following is an example list of modules which our previous students have studied. For a full list contact the Marketing department.
Year 1
- Marketing Learning Community - First Year
- Part One Marketing
Year 2
- Advertising Simulation
- Marketing Research
- Consumer Behaviour
- Marketing In The Supply Chain
- Advertising
- Digital Marketing
- The Language of Advertising
Year 3
- Strategic Marketing
- Brand Strategy
- Advertising Research
- Integrated Communications
- Corporate communication
- Managing Marketing Innovation
Lancaster University offers the chance to follow a structured study programme or the option to devise a more flexible programme. We divide academic study into 2 sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). In Part 1 you will take three modules of study which, depending upon your programme, will be drawn from one, two or three different academic subjects, a higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
For further information about the department, staff and courses please visit the Marketing department website.
Entry Criteria
A-level: AAB.
General Studies: Accepted as one of 3 A-levels
Preference: Three A-levels
Key skills: Not included in offer
GCSE: Maths and English Language (grade B in both)
Scottish Highers: ABBBB
Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects. Please contact the Undergraduate Admissions Office (01524 592028) for further information.
International Bacc: 35 points overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDD/DDM
Mature students: Applications welcome; recent experience of formal assessed study is required. Please contact the Undergraduate Admissions Office (01524 592028) for further information.
Careers
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK's most prestigious employers. Our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury's, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, marketing, online marketing and advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Studying
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
Assessment Methods
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
Funding
Lancaster University has committed £2.7m in scholarships and bursaries to help with your fees and living costs. Our financial support depends on your circumstances and how well you do in your A-levels (or equivalent academic qualifications) before starting study with us.
Lancaster University's priority is to support every student to make the most of their life and education. For students starting their study with us in 2013, over 600 each year will be entitled to bursaries and/or scholarships to help them with the cost of fees and/or living expenses. For UK students entering in 2013 we will have the following financial support available:
- An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
- An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A or the equivalent academic qualifications
- A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
- As part of the National Scholarship Programme, a £1,000 Bursary, a £1,000 Fee Waiver and a £1,000 Accommodation Discount in the first year of study, for students from England with a household income of less than £25,000. Plus a Lancaster Bursary of £1,000 in subsequent years.
*All of the financial awards above are subject to approval by the Office for Fair Access July 2012.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
View details of our current Undergraduate fees.
