Course Overview
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK's top advertising, marketing and design agencies and in-house communications teams.
Your degree programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life research project for an advertising or media agency or academic research in an area of interest to you.
In your first year, you'll study An Introduction to Marketing alongside two options of your choice. You'll move on to core subjects including Marketing Research; Advertising; Digital Marketing; Advertising Simulation; Marketing in the Supply Chain, and Consumer Behaviour in your second year.
In the third year, your core subjects include Strategic Marketing, Brand Strategy and Integrated Communications.
The quality and standard of teaching in marketing is fantastic. I definitely made the right choice by choosing to study at Lancaster.
Career opportunities
Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK's most prestigious employers. Our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury's, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.
Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, marketing, online marketing and advertising roles.
Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.
Modules
Here are some of the current modules which are available during your studies at Lancaster:
PartI
- Introduction to Marketing
PartII (Year 2)
- Advertising
- Advertising Simulation
- Consumer Behaviour
- Digital Marketing
- Marketing In The Supply Chain
- Marketing Research
PartII (Year 3)
- Advertising Research
- Brand Strategy
- Integrated Communications
- Strategic Marketing
For more detailed module information please visit the Marketing department website.
Entry Requirements
A-level: AAB.
General Studies: Accepted as one of 3 A-levels
Preference: Three A-levels
Key skills: Not included in offer
GCSE: Maths and English Language (grade B in both)
Scottish Highers: ABBBB
Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects. Please contact the Undergraduate Admissions Office (01524 592028) for further information.
International Bacc: 34 points overall with 16 points from the best three HL courses
IELTS: 6.5
BTEC: DDD/DDM
Mature students: Applications welcome; recent experience of formal assessed study is required. Please contact the Undergraduate Admissions Office (01524 592028) for further information.
For details of how we evaluate international qualifications, please click here.
Financial Support
Lancaster University's priority is to support every student to make the most of their life and education. In addition to government maintenance loans, grants and national scholarships, Lancaster University offers a range of financial support for full time UK Undergraduate students from lower-income backgrounds. Many students each year will be entitled to bursaries or scholarships to help them with the cost of fees and/or living expenses.
The Lancaster Scholarship package is designed to reward the hard work and natural ability of full-time UK students applying to study with us regardless of their household income. Students achieving A*, A, A in their A-level examinations (or equivalent academic qualifications) will receive a £1,000 per year Lancaster Scholarship during their undergraduate studies if they place us as their firm choice institution. Continuation of the Lancaster Scholarship is subject to satisfactory academic progression.
Our combined £5,000 bursary package will help students from England whose household incomes are less than £25,000 per year with fees and living costs.
Students from England eligible for our £5,000 bursary package will also be awarded a £3,000 Lancaster Scholarship if they achieve A*, A, A in their A-level examinations (or equivalent academic qualifications). This totals £8,000 of support for students during their studies.
For full details of the University's financial support packages including eligibility criteria, please visit our
fees and funding page.
