Course Overview

Lancaster's Marketing and Design degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life.

You'll develop a solid grounding in Design principles and applications and you'll gain the skills necessary for producing researched design briefs; commissioning work; managing design processes and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and print advertising.

In your first year, you'll study subjects including our Introduction to Marketing and Introduction to Design and you'll select from a choice of optional courses. Your second-year courses include Marketing Research; Design Thinking; Marketing in the Supply Chain, and Consumer Behaviour. You'll complete your degree with modules such as Strategic Marketing; Brand Strategy, and Design and Innovation.

For a list of compulsory modules, please see the tab above.

The quality and standard of teaching in marketing is fantastic. I definitely made the right choice by choosing to study at Lancaster.

Career opportunities

Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research and marketing communications.

Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Partners BDDH, Grey Advertising and Leo Burnett. Others work at leading market research companies, such as Millward Brown and NOP.

Our alumni have also recently chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disneyland, ICI, Marks and Spencer, Boots, Barclaycard, Renault, IBM, Unilever, The Body Shop, Ernst and Young and Sainsbury's, among others.