Course Overview

This degree will provide an excellent grounding in Marketing, including the role and importance of market research and analysis as well as understanding consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and organisational marketing. You will also select from a wide variety of optional modules.

We make sure all students have opportunities to gain real world experience and students on our four-year Marketing Management degree undertake an industrial placement - often with multinational companies - and write a dissertation based upon their experience.

You'll begin your degree with the core first-year module An Introduction to Marketing, which introduces the key concepts and techniques in marketing research and the analysis of marketing problems. You also choose two options, one from a Marketing-related subject plus one from any subject within the University.

You will spend the second year of your degree at a partner university in North America or Australasia and your core subjects include Marketing Research; Marketing Simulation; Consumer Behaviour, and Marketing in the Supply Chain.

You'll complete your degree with final-year modules such as Strategic Marketing; Marketing Research and Consultancy Project; Advanced Topics in Consumer Behaviour, and Organisation Marketing.

You didn't just sit and listen to the teacher but you got to share your opinion and learn by engaging with your peers.

Career opportunities

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK's most prestigious employers. Our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury's, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, marketing, online marketing and advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.