Course Overview
Studying our combined Marketing with Psychology degree gives you the opportunity to learn in the triple-accredited Lancaster University Management School (LUMS) and our Department of Psychology.
With increasing competition in the marketplace and consumers becoming more sophisticated, your degree gives you an in-depth understanding of human Psychology; how consumers make purchasing decisions and how you can influence them through persuasive Marketing strategies. Your course covers a range of modules in both subjects, enabling you to understand how consumers think, feel and make decisions.
You'll begin your degree with Introduction to Marketing and Introduction to Psychology courses before moving on to second-year subjects such as Marketing Research; Marketing in the Supply Chain; Consumer Behaviour; Cognitive Psychology, and Social Psychology. In your final year, you'll be able to choose options alongside modules covering Strategic Marketing; Advanced Topics in Consumer Behaviour, and Advanced Social Psychology.
For a list of compulsory modules, please see the tab above.
Related Courses
Modules
Lancaster degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to compliment their degree. The following is an example list of modules which our previous students have studied. For a full list contact the Marketing department.
Year 1
- Marketing Learning Community - First Year
- Part One Marketing
- Understanding Psychology
Year 2
- Marketing Research
- Consumer Behaviour
- Marketing In The Supply Chain
- Cognitive Psychology
- Social Psychology
- Personality and Individual Differences
- Advertising
Year 3
- Strategic Marketing
- Advanced Topics in Consumer Behaviour
- Advanced Cognitive Psychology
- Advanced Social Psychology
- Brand Strategy
- Developmental Psychology
- Digital Marketing
Lancaster University offers the chance to follow a structured study programme or the option to devise a more flexible programme. We divide academic study into 2 sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). In Part 1 you will take three modules of study which, depending upon your programme, will be drawn from one, two or three different academic subjects, a higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
For further information about the department, staff and courses please visit the Marketing department website.
Entry Criteria
A-levels: AAB
General Studies: Accepted as one of 3 A-levels
Preference: Three A levels
Key skills: Not included in offer
GCSE: English Language and Maths (min. grade B in both)
Scottish Highers: Normally ABBBB
Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects. Please contact the Undergraduate Admissions Office (01524 592028) for further information
International Bacc: 35 pts overall with 16 pts from best three HL courses
Mature students: Applications are encouraged; interviews wherever appropriate. Please contact the Undergraduate Admissions Office (01524 592028) for further information
IELTS: 6.5
BTEC: Overall grades DDD/DDM
Careers
Many of our Marketing graduates go on to senior professional marketing roles. In fact, our graduates are employed in some of the top positions at high-profile companies including Disneyland, Boots, Barclaycard, Unilever and many more.
We also have graduates in senior positions at some of the UK's top advertising and marketing agencies, including Ogilvy & Mather, Leo Burnett, Grey Advertising and Partners BBDH.
Your Marketing with Psychology degree also provides an excellent foundation for a career in market research.
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Studying
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
Assessment Methods
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
Funding
Lancaster University has committed £2.7m in scholarships and bursaries to help with your fees and living costs. Our financial support depends on your circumstances and how well you do in your A-levels (or equivalent academic qualifications) before starting study with us.
Lancaster University's priority is to support every student to make the most of their life and education. For students starting their study with us in 2013, over 600 each year will be entitled to bursaries and/or scholarships to help them with the cost of fees and/or living expenses. For UK students entering in 2013 we will have the following financial support available:
- An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
- An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A or the equivalent academic qualifications
- A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
- As part of the National Scholarship Programme, a £1,000 Bursary, a £1,000 Fee Waiver and a £1,000 Accommodation Discount in the first year of study, for students from England with a household income of less than £25,000. Plus a Lancaster Bursary of £1,000 in subsequent years.
*All of the financial awards above are subject to approval by the Office for Fair Access July 2012.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
View details of our current Undergraduate fees.
