DEPARTMENT OF MARKETING
1994
ABDULLAH, K.* and ELLIOTT, R.
Children and materialism in a fast-developing consumer culture: in Proceedings of the 8th annual conference of the British academy of management, Lancaster University, 1994.
ARAUJO, L. M. P. M. de and MUZAS, S.†
Key account business development: in Biemans, W. G. and Ghauri, P. eds., Proceedings of the 10th IMP conference: meeting the challenge of new frontiers, Faculty of Management and Organisation, University of Groningen, 1994.
CONWAY, M.* and ELLIOTT, R.
Marketing information systems: what you see is what you get - but not what you use!: in Proceedings of the 8th annual conference of the British academy of management, Lancaster University, 1994.
EASTON, G. and ARAUJO, L. M. P. M. de
Discontinuity in networks: issues, initiatives and initiators: in Biemans, W. G. and Ghauri, P. eds., Proceedings of the 10th IMP conference: meeting the challenge of new frontiers, Netherlands, Faculty of Management and Organisation, University of Groningen, 1994.
Market exchange, social structures and time. Eur. J. Market., 28(3), 1994, 72-84.
ELLIOTT, R.
Addictive consumption: function and fragmentation in postmodernity. J. Consum. Policy, 17(2), 1994, 159-79.
Exploring the symbolic meaning of brands. Br. J. Manage., 5(SPI), 1994, S13-9.
Exploring the symbolic meaning of credit and debt: in Proceedings of the marketing education group conference, University of Ulster, 1994, 321.
Social representations, discourse analysis and the symbolic meaning of consumer goods: in Proceedings of the 8th annual conference of the British academy of management, Lancaster University, 1994, 240.
ELLIOTT, R. and GARDENER, L.†
How do the long-term unemployed respond to images of luxury and wealth in advertising?: in Proceedings of the international association for research in economic psychology annual colloquium, Rotterdam, 1994.
HOGG, M. K.†, LONG, G., HARTLEY, M.† and ANGOLD, S. J.†
Public good versus private rights: some ethical issues for relationship marketing: in Proceedings of the 23rd annual conference of the European marketing academy, Maastricht, 1994, 387-406.
KAVANAGH, D.* and ARAUJO, L. M. P. M. de
Chronigami: folding and unfolding time: in Proceedings of the 8th annual conference of the British academy of management, Lancaster University, 1994.
LONG, G., HOGG, M. K.†, ANGOLD, S. J.† and HARTLEY, M.†
Privacy and paradigm shifts: the impact of ethical issues on relationship marketing in retailing: in Conference abstracts: recent advances in retailing and services science, University of Alberta, 1994.
SCHOFIELD, A.
Alternative reply vehicles in direct-response advertising. J. Advert. Res., 34(5), 1994, 28-34.
SPILLARD, P.
Marketing organisation: in Baker, M. J. ed., The marketing book, Oxford, Butterworth Heinemann, 1994, 54-84.
SPILLARD, P., MORIARTY, M. and WOODTHORPE, J.†
The role matrix: a diagnostic test of marketing health. Eur. J. Market., 28(7), 1994, 55-76.
RILEY, C. S. and SPILLARD, P.
Diffusion of marketing knowledge: the academic/industrial interface: in Proceedings of the 1994 technology transfer and innovation conference, Oxford, Teaching Company Directorate, 1994.
TONKS, G. D.
Marketing management in volume 2: in Carty, J. P. ed., Practical financial management, Institute of Chartered Accountants in England and Wales in conjunction with Gee & Co. Ltd., 1994, 11/1-53.
TONKS, D. G. and LONG, G.
Inter-firm relationships and the use of marketing simulations: in Armstrong, R., Percival, F. and Saunders, D. eds., The simulation and gaming yearbook: volume 2: interactive learning, London, Kogan Page, 1994.
1995
ARAUJO, L. M. P. M. de
Designing of testing coding frames: a data based construction of hierarchical networks: in Kelle, U. ed., Computer-aided qualitative data analysis: theory, methods and practice, London, Sage, 1995, 96-104.
ARAUJO, L. M. P. M. de and BRITO, C.*
Agency and constitutional ordering in networks: a case study of the port wine sector: in Carlos Jarillo, J. ed., Proceedings of the workshop on international networks: Europe science foundation programme: European management and organisations in transition, HEC Switzerland, 1995.
ARAUJO, L. M. P. M. de and EASTON, G.
Interorganisational relationships and firm strategies: in Blanc, G. ed., Proceedings of the workshop on international networks: Europe science foundation programme: European management and organisations in transition, HEC, Paris, February 1995.
ARAUJO, L. M. P. M. de and MOUZAS, S.*
Manufacturer-retailer relationships in Germany: the institutionalisation of category management: in Proceedings of the 11th IMP conference: two decades of interaction, relationships and networks, University of Manchester, September 1995.
AUTY, S.
Using conjoint analysis in industrial marketing: the role of judgement. Ind. Market. Manage., 24(3), 1995, 191-206.
EASTON, G.
Case methodology for industrial network research: a realist: epistemology apologia: in Proceedings of the 11th IMP international conference, University of Manchester, 1995.
Comments on Wensley's 'A critical review of marketing: marketing networks and interfirm relationships'. Br. J. Manage., 6(SPI), 1995, S83-6.
Methodology and industrial networks: in Möller, K. and Wilson, D. T. eds., Business marketing: an interaction and network perspective, Boston, Kluwer Academic Publishers, 1995.
ELLIOTT, R.
Consuming symbolic meanings: methodological implications. Eur. Adv. Consum. Res., 2, 1995.
How do the unemployed maintain their identity in a culture of consumption? Eur. Adv. Consum. Res., 2, 1995.
Therapeutic self-gifts, service encounters and escape from the symbolic to the imaginary. Eur. Adv. Consum. Res., 2, 1995.
ELLIOTT, R. and JOBBER, D.†
Expanding the market for marketing research: changing beliefs, attitudes and corporate culture. J. Market Res. Soc., 37(2), 1995, 143-58.
ELLIOTT, R., JOBBER, D.† and SHARP, J.†
Using the theory of reasoned action to understand organisational behaviour: the role of belief salience. Br. J. Social Psychol., 34(2), 1995, 161-72.
ELLIOTT, R., JONES, A.*, BENFIELD, A.* and BARLOW, M.*
Overt sexuality in advertising: a discourse analysis of gendered responses. J. Consum. Policy, 18(2/3), 1995, 187-208.
ELLIOTT, R. and RITSON, M.*
Practising existential consumption: the lived meaning of sexuality in advertising. Adv. Consum. Res., 22, 1995, 740-6.
HOPWOOD, D.
Light in the UK retail co-operative labyrinth?: in The world of co-operative enterprise, Oxford, International Co-operative Publishing, Plunkett Foundation, 1995, 229-34.
KAVANAGH, D.* and ARAUJO, L. M. P. M. de
Chronigami: folding and unfolding time. Account., Manage. & Inf. Technol., 5(2), 1995, 103-21.
LONG, G. and TONKS, D. G.
Competition in UK higher education and the choice processes of potential applicants: in Jobber, D. ed., Proceedings of the annual conference of the marketing education group, University of Bradford, 1995, 462-71.
RITSON, M.* and ELLIOTT, R.
Advertising literacy and the social signification of cultural meaning. Eur. Adv. Consum. Res., 2, 1995.
SCHOFIELD, A.
The definition of direct marketing: a rejoinder to Bauer and Miglautsch! J. Direct Market., 9(2), 1995, 32-8.
TONKS, D. G.
Market segmentation: in Thomas, M. J. ed., The Gower handbook of marketing, Aldershot, Gower Publishing Company Ltd., 1995, 495-512.
TONKS, D. G. and FARR, M.†
Market segments for higher education: using geodemographics. Market. Intell. & Plan., 13(4), 1995, 24-33.