Meeting 4, March 12th & 13th 2002, BT Martlesham Heath, Ipswich

Presentations were given by:

Kjeld Jensen, BT Exact, Using Business Games to change mental models
Professor Zeger Degraeve, London Business School, Broadcast Scheduling for Mobile Marketing
Dr Sue Holwell, RMCS and Open University, Interventions & Outcomes
Professor Ian Clarke, Lancaster University, Modeling Intuition in Retail Site Assessment

More details of the discussions will be published later.